Apple Music is in the midst of an epic battle with Pandora, and its CEO Tim Cook is making it very clear that he is not going to back down from his fight.
Apple has spent months trying to convince the company’s music customers to pay for its service, but the problem has been that many customers simply don’t want to pay the $10 monthly subscription fee.
That has led to an argument that Apple has made that paying for Apple Music should be free.
But that’s not what the company is saying.
Cook told the Wall Street Journal that Apple Music “isn’t going to be free,” and that paying $10 for a service that costs $9 is not fair to music fans.
The CEO is also saying that paying money to use Apple Music does not create an unfair advantage for Apple because, unlike some other streaming music services, Apple Music doesn’t charge any ad revenue.
Apple Music, for its part, says that paying to use the service does not give it an unfair competitive advantage.
Apple is not the only music streaming service that’s trying to change its tune.
Amazon is also trying to fight off Apple Music’s attempt to charge a monthly fee.
Amazon has also tried to convince its music customers not to pay $10, but those efforts have failed.
Spotify has been the latest streaming music service to try to change course.
Spotify is also fighting back by charging customers for their streaming service.
The company recently said that paying a $10 fee is not an unfair business practice, and that it doesn’t want Apple Music paying money in order to have an unfair competitor.